Libraries and marketing..

I was recently assigned to the PR/Marketing committee. One of the focuses here is applying business philosophy in an academic environment. Marketing the library and its resources to the student body is crucial to the success of an organization. Demystifying research tools while making the library and its staff approachable are key. The committee is embarking on various projects to promote library databases and other resources.

One such project is the T-paper. A monthly newsletter aimed at library patrons.

The hope is for something eye catching, brief, yet informative. The newsletter format calls for a captive audience; what better place to put a “T-paper” than the public restrooms. The T-paper has been in place for over a year now and has been overall fairly successful. I took over design in November and edited October. Work was done in Photoshop and Illustrator.

Summer T-paper:

This entry was posted on November 20, 2006 at 11:35 pm and is filed under PR projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.